PENTAX ANNOUNCES COLORFUL OPTIO M50, TINY OPTIO S12,
TRAVEL-READY OPTIO E50; OPTIO A40 TO SHIP
GOLDEN, CO. (January 23, 2008)…PENTAX Imaging Company announced three new compact camera models and confirmed the Optio A40 is scheduled to ship in February 2008.
The PENTAX Optio M50, with a 5X optical zoom housed in an ultra compact body with fun color options, is the ideal combination of style, function and price for both customers looking to update their camera and new digital users. The camera features a unique Smile Capture function, which distinguishes smiles on a subject and automatically releases the shutter. Available in three color choices including silver, light blue and pink, the Optio M50 will ship in March 2008 for US $229.95.
The PENTAX Optio S12 is the smallest, most stylish 12MP camera in its class. An ideal choice for the experienced digital camera user looking for an extremely compact camera with advanced features, the PENTAX Optio S12 is scheduled to ship in April 2008 for US $279.95. The Optio S12 will be available in silver and black.
The PENTAX Optio E50 has advanced functions and high resolution with simple operation that appeal to customers looking for the maximum features and a minimal price − making it an ideal gift. The Optio E50 is also an excellent travel camera due to compatibility with easy to find AA batteries. This camera will ship in March 2008 for US $149.95.
The PENTAX Optio A40 appeals to the advanced digital user who wants the most from their compact camera including a high resolution sensor, mechanical Shake Reduction system, and advanced capture settings. Previously announced in the fall of 2007, the Optio A40 will ship in February 2008 for US $299.95.
“PENTAX’s goal with our compact digital cameras is to offer customers advanced features in the most compact bodies at a reasonable price,” said Ned Bunnell, President, PENTAX Imaging Company. “Every compact offering from PENTAX includes the popular face recognition feature, Digital Shake Reduction, PENTAX’s own Auto Picture mode and high quality design.”
All of these latest PENTAX compact digital products will be displayed at PMA 2008 Trade Show from January 31 to February 2 in Las Vegas.
PENTAX Optio M50 FACT SHEET
High-quality Images
With a high resolution of 8.0 effective megapixels and a high-performance PENTAX lens, the Optio M50 offers clear images.
5X optical zoom lens
The PENTAX Optio M50 is equipped with a 5X optical zoom lens (angle of view equivalent to 36 to 180 mm lens in 35 mm format). A perfect zoom for portraits, landscapes, and other settings, the camera also features a digital zoom function (approx. 1X to 5.1X) for a maximum zoom equivalent to 25.5X.
Three Color Options
The Optio M50 will be available in the United States in a choice of three colors: silver, pink and blue.
Generous 2.5 Inch LCD Monitor With Wide Viewing Angle
The Optio M50 features a large, 2.5 inch IPS LCD monitor with approximately 230,000 dots resolution for easy viewing of the screen during photography, playback and for easier camera operating and setting. With a wide viewing angle of approximately 170 degrees from all directions, the monitor also makes it easy to confirm images even from the side or when viewing images in a group.
Face Recognition AF & AE
Featuring Face Recognition Auto Focus and Auto Exposure, the M50 can automatically detect and focus on up to 15 faces and set the optimum exposure. In addition, a Smile Capture function distinguishes smiles on a subject and automatically releases the shutter.
Evolved Auto Picture
Unique to PENTAX cameras, the Auto Picture mode allows the camera to automatically determine the shooting conditions and program settings for Landscape, Portrait, Night Scene, Normal, Flower and Sports mode.
Digital Shake Reduction
Digital Shake Reduction mode reduces camera shake and blur by adjusting sensitivity automatically to as high as ISO 6400 to match the brightness of the subjects. This feature allows photography at faster shutter speeds with less blur.
Additional Features
- Movie recording function with shake reduction enabling high image quality rivaling camcorders
- Mode palette provides quick access to 16 shooting conditions and 15 playback modes
- Panorama mode for stitching three photographs into 1 panoramic picture
- Auto-Macro allows for close-up photography as near as 5 inches (10cm) without changing the normal focusing mode
- Auto-tracking AF continuously focuses on a moving subject
- Date imprint function for easy image categorizing
- Approximately 51.1MB of built-in memory
- FotoNation’s red-eye compensation function for flash shots
- Includes the ACDSee for PENTAX 3.0 image viewer/image management software that supports Windows VistaTM
- Support PictBridge, DPOF functions, Exif Print, and PRINT Image Matching III
PENTAX Imaging Company is an innovative leader in the production of digital SLR and compact cameras, lenses, flash units, binoculars, scopes, eyepieces and mobile printers and scanners. For more than 80 years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.
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