Introduction
The annual PMA camera and photography tradeshow was held in Las Vegas again this year. Since 2000, the first year I went, it’s gone back and forth between Orlando, Florida and Las Vegas, Nevada. Most camera companies and PR firms have their headquarters in New York and New Jersey. So PMA is an excuse to go somewhere warm as well as show off new products to their dealers and the press. Orlando is for taking the kids and family to Disney World. And Vegas is for grownup fun.

It’s always hard to summarize PMA and it takes a while to really digest all the new camera gear and process what I’ve seen. As far as big announcements and innovative technology go, it wasn’t the most exciting PMA ever. If I have to sum it up in a sentence, PMA this year was about digital camera refinement. The most exciting news and product at the show was Sony’s unnamed future pro digital SLR. If there was a winner, it was Sony. Of course, there were lots of other products to help you take and enjoy better photos. Read on to learn more about the most interesting and important new digital cameras and photo accessories at PMA 2008.

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I heard this statement not once, but 4 times this year at PMA . And the people saying it were Agfa, Ilford, Fuji, and Kodak.

I met with reps from each of these companies while at PMA. Each one talked about their current film offerings, and their plans for the future (the ones they could share with me, anyway.) When I asked them if they were planning on staying with film for the foreseeable future, they each paused, looked me right in the eye, and said “yes.”

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Colored cameras were all over PMA this year. The colored point-and-shoot camera trend began a year or so ago but really exploded this year at the CES (Consumer Electronics Show) and PMA tradeshows. All the camera manufacturers offer brightly colored compact cameras and there appears to be a competition for the most variety and funkiest colors. I haven’t actually counted, but Olympus seemed to be offering the most colors at the show. And even more conservative companies like Nikon and Canon are jumping in with more colors than they have in the past.

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Olympus continues to build the most outdoor-worthy compact digital cameras available. There are two new additions to their waterproof, shockproof, crushproof, and freezeproof Stylus SW line – the 8-megapixel Stylus 850 SW and the 10.1-megapixel Olympus Stylus 1030 SW. I reviewed the first Stylus SW model, the 720 SW (see my Olympus Stylus 720 SW review) a couple of years ago and was very impressed. Although the Stylus 770 SW was released last year, the 1030 SW is the first significant performance leap, in my opinion. The original 720 SW had a 7.1-megapixel sensor and image quality was reasonable, but not awesome. The Olympus compact cameras I tested in 2007 had noticeably improved image quality – especially at high ISO settings. So a 10.1-megapixel Stylus SW digital camera is pretty exciting. I spend a lot of time taking pictures in the outdoors, in all conditions and the Stylus SW cameras literally have no competition when it comes to versatility and durability.

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To oversimplify, last year Canon fired a significant volley in the ongoing image quality (IQ) wars with the Canon 1D Mark III’s Highlight Tone Priority and 14-bit processing. (We’re just talking IQ here, not other features.) Nikon came back–and then some–with the D300/D3 combo. You had to wonder what the other companies were cooking up in their respective R&D labs.

Now we know: the 15.1 MP (14.6 effective MP) APS-C sized Samsung CMOS found in the K20D/GX-20, and Sony’s full-frame ambition (see Photo-John’s Sony report).

Cutting to the chase here regarding Pentax/Samsung, I didn’t get my hands on a working production K20D/GX-20, but I did grab a few shots with a GX-20 on display at Samsung’s booth. But more on that in a moment.

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Casio’s Exilim Pro EX-F1 was introduced at CES, in early January. Popular Mechanics magazine named it as one their top twenty products at that show. But PMA was our first chance to see it. And even though we posted the press release when it was announced, I didn’t really understand what the EX-F1 was about until I saw it in person at PMA. And it’s a very interesting camera, indeed.

Although the Exilim Pro EX-F1 looks like just another superzoom digital camera, it’s not. Casio didn’t want to simply add a new camera to one of the many digital camera categories available. They wanted to create their own niche. And they really did that with the Pro EX-F1.

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Leica is introducing an M8 digital rangefinder upgrade program that will ensure an M8 camera investment remains as current as possible. They’re calling it “an investment in the future.” This new program was introduced at the 2008 PMA tradeshow in Las Vegas, Nevada. The first upgrade upgrades the shutter and the LCD cover. The current M8 shutter will be replaced with a quieter unit that produces less vibration. And the LCD cover will be replaced with a high-end watch-quality scratch-resistant sapphire glass cover. In order to get your M8 upgraded, you register at www.leica-camera.com and purchase an upgrade certificate for 1200 Euros. Limited quantities of the certificates will be available.

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http://www.youtube.com/watch?v=AbopzUJpEOo

http://www.youtube.com/watch?v=6aSMdcSNavs