Lowepro announced the Photo Runner 100 camera bag. The Photo Runner 100 can be worn as a beltpack or converted to a shoulder bag by tucking away the waistbelt, attaching the shoulder strap and adjusting it for a comfortable fit across the body or on the shoulder. Read the rest of this entry �

 Lowepro had some new camera cases at PMA this year, including an updated version of their popular Topload Zoom AW, the new Toploader Pro AW. The Toploader Pro AW incorporates some thoughtful refinements to the old case that look like they’ll make a real difference for outdoor photographers. Lowepro product manager Tim Grimmer gave us a video demo of the new Toploader 75 AW.
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I visited the Lowepro booth at PMA this year and got some demos of new camera cases, including the cool new Flipside 400 AW backpack. I’m seeing more and more innovation in camera backpack design - especially when it comes to quick camera access. The Flipside 400 AW is full-featured pro-sized camera backpack with a neat new twist that should make all outdoor photographers excited.
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Lowepro Primus AW Backpack
List Price: $279
Quick camera access is key for the Primus AW backpack from Lowepro.

by Alan Davis www.alandavisphoto.net
As an active mountain biker, hiker and photographer I have always been on the lookout for a photo backpack that carries well and allows for quick camera access to help capture fleeting photographic moments. The Primus AW immediately caught my eye with its unique side-access pouch. A U-shaped side zipper gives fast access to a complete SLR without removing the pack or even one shoulder strap.

The primary feature in this pack is its lower storage area that has both side and a lumbar access. By unzipping a U-shaped zipper on the right side of the pack via the extra-long zipper tab I can access a compartment big enough to fit my Canon EOS 5D with a 70-200 f/2.8 L lens without removing the pack (It’s not big enough for my 1D body however). I can also use the U-shaped lumbar zipper, but I have to remove the pack to do so. This option gives additional access to my camera and lens, a few small accessory pouches for batteries or filters plus I can reach another padded pocket just big enough for my 24-70 f/2.8 L (an optional divider is provided for use with a combination of smaller lenses or flash).
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LOWEPRO ADDS A TOUCH OF LUXURY
A Decidedly Feminine Camera Clutch/Wallet Geared to the Fashion-Conscious Consumer

Sebastopol, C.A. – August 1, 2008 - Lowepro, creator of innovative carrying solutions for the imaging world, announces the launch of the Luxe, a premium-leather camera clutch designed expressly for the fashion-conscious consumer who wants stylish protection for her ultra-compact digital camera. Recognizing the growing desire to blend fashion and function, Lowepro continues to develop and offer trend-forward and highly useful designs to the consumer electronics market.

“Luxe makes its debut at a great time in the marketplace. Each day we see more and more evidence that women are becoming the primary digital photographers in their families and among their friends,” said Nicole Mummenhoff, Senior Vice President of Worldwide Marketing for Lowepro. “We want to offer our female customer a stylish alternative to carrying a slim camera out to dinner, tucked in a handbag, on vacation, to a wedding—anywhere she goes. She doesn’t need to sacrifice a modern, refined look for protection when she carries Luxe.”

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CARRYING CAPACITY EXPANDS IN POPULAR SLING BAG
Lowepro Adds Notebook-Compatibility to Largest Model in SlingShot AW Series

Sebastopol, C.A. – August 1, 2008 - Lowepro, creator of innovative carrying solutions for the imaging world, announces the launch of SlingShot 350 AW, featuring larger carrying capacity plus a protective space for a widescreen notebook.

The latest addition to the popular sling-style camera backpack series, SlingShot 350 AW is poised to follow the success of its smaller-sized companion models (SlingShot 100 AW, 200 AW and 300 AW) with its unique “carry mode” to “ready mode” design. The ergonomic sling strap evenly adjusts weight and rotates from back to front—making it easy for enthusiasts or professionals to work out of the bag and quickly capture the shot.

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LOWEPRO EXPANDS ECO-FRIENDLY BACKPACK SERIES
Lowepro Adds Two Packs to Primus AW Series + Continues Polar Bear Support

Sebastopol, C.A. – August 1, 2008 - Lowepro, creator of innovative carrying solutions for the imaging world, announces the extension of the Primus AW series of rugged, eco-friendly, dual-compartment camera backpacks. Joining the Primus AW pack are a smaller, yet fully featured Primus Minimus AW and the pro-sized notebook-compatible CompuPrimus AW.

The Primus Minimus AW carries one DSLR with attached medium zoom lens, 1-2 additional lenses, tripod and accessories plus personal gear. The CompuPrimus AW accommodates one pro DSLR with attached lens and 3-5 additional lenses, tripod, accessories and personal gear, plus features a removable notebook sleeve with integrated sunshade that fits most 15.4” notebooks and offers protection from glare.

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MORE SPACE, MORE PROTECTION, MORE COMFORT
The Flipside 400 AW Backpack, Designed for a Full Day of Shooting—Rain or Shine

Sebastopol, C.A. – August 1, 2008 - Lowepro, creator of innovative carrying solutions for the imaging world, announces the launch of Flipside 400 AW, a high-performance camera backpack designed with a large capacity, premium security, all-day comfort, plus protection from the elements.

Flipside 400 AW features a unique back-entry compartment that provides easy access to gear when setting up—keeping the harness off the ground and clean—plus extra security when on the move. With access to gear placed in the rear of the backpack, roving hands are discouraged from reaching into the bag. With the padded waistbelt secured, gear is quickly reached by rotating the entire bag to the front, offering hands-free use and providing a stable work platform while changing batteries, memory cards or setting up for the next shot. To protect expensive gear from the elements, the Flipside 400 AW includes Lowepro’s patented, built-in All Weather Cover.

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ECO-CHIC BAG FOR THE DIGITAL AGE
Lowepro Launches its Greenest Series of Eco-Friendly, Fashionable Bags

Sebastopol, C.A. – August 1, 2008 - Lowepro, creator of innovative carrying solutions for the imaging world, announces the launch of Terraclime multi-purpose digital bags. More than 95% of Terraclime’s materials are recycled, making it Lowepro’s greenest series to date.

Addressing the concerns of eco-conscious, fashion-savvy consumers, Terraclime provides durable, soft-sided protection for a variety of cameras and digital gear—from pouches that hold ultra-compact point-and-shoot models, lenses, GPS units, iPods and smartphones, to the largest shoulder bag model that carries a DSLR with attached lens.

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Lowepro Unveils the Next Generation of the Nova AW Series of Shoulder Bags
Lowepro Unveils the Next Generation of the Nova AW Series of Shoulder Bags

Sebastopol, CA, May 15, 2008 – Lowepro, the worldwide leading provider of protective cases and backpacks for imaging and technology products, today announced the launch of the next generation models of their popular Nova AW series of shoulder bags, designed to carry and protect a digital SLR and accessories in the most rigorous of weather conditions. The new models of Nova AW bags are available in six sizes and feature a patented 360° All Weather Cover which provides complete protection from the elements while still allowing photographers to access equipment.

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Intuitive Design Removes Upper-Body Strain and Makes the Lowepro Inverse the Ideal Beltpack Carrying Solution for Serious Shooters
Intuitive Design Removes Upper-Body Strain and Makes the Lowepro Inverse the Ideal Beltpack Carrying Solution for Serious Shooters

Sebastopol, CA. – May 15, 2008 – Lowepro, the worldwide leading provider of protective cases and backpacks for imaging and technology products, today announced the Inverse AW series of beltpacks designed for the digital photographer. The Inverse can be utilized in two distinct carrying modes: worn around the waist by snapping on the contoured mesh lumbar belt or carried as a shoulder bag with the detachable 360° swivel padded shoulder harness. The quick-access lid opens 180 degrees making loading and retrieving gear from the padded and customizable main compartment simple. In addition to the water-resistant exterior materials, the Inverse AW also features a built in Lowepro All Weather Cover™ to protect the contents from rain, sleet and snow. Available in two sizes, the Inverse 100 AW and 200 AW, the series has the carrying capacity for a pro-style digital SLR with attached lens as well as extra lenses, flash units and accessories.

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