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Sigma 50-200mm f/4-5.6 DC OS HSM Lens

Sigma 50-200mm f/4-5.6 DC OS HSM LensSigma announced the new compact high-performance telephoto zoom lens, the Sigma 50-200mm f/4-5.6 DC OS HSM.

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Sony Carl Zeiss 16-35mm Lens and 70-400mm G Series Lens

NEW PREMIUM LENSES SUPPORT FULL-FRAME ALPHA DSLR CAMERA

Sony SAL1635ZA and SAL70400G LensesToday, Sony announced two new lenses for its high performance Carl Zeiss and G Series, the SAL1635ZA and SAL70400G. The SAL1635ZA, Vario Sonnar T* 16-35mm f/2.8 ZA Carl Zeiss Series Lens, is well-suited for landscape, snapshot and indoor photography. It offers the utmost flexibility in challenging lighting conditions due to its wide f/2.8 constant aperture. The SAL70400G, 70-400mm f/4-5.6 G Series Lens, is a 5.7x super telephoto zoom lens and is designed to deliver extremely sharp descriptive performance across its wide focal length range, it is ideally suited for sports, action and wildlife photography. The Vario-Sonnar T* 16-35mm f/2.8 ZA and 70-400mm f/4-5.6 G lens will ship in January 2009 for about $1,800 and $1,500, respectively.

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Lowepro Flipside 400 AW Backpack

MORE SPACE, MORE PROTECTION, MORE COMFORT
The Flipside 400 AW Backpack, Designed for a Full Day of Shooting—Rain or Shine
Lowepro Flipside 400 AW

Sebastopol, C.A. – August 1, 2008 - Lowepro, creator of innovative carrying solutions for the imaging world, announces the launch of Flipside 400 AW, a high-performance camera backpack designed with a large capacity, premium security, all-day comfort, plus protection from the elements.

Flipside 400 AW features a unique back-entry compartment that provides easy access to gear when setting up—keeping the harness off the ground and clean—plus extra security when on the move. With access to gear placed in the rear of the backpack, roving hands are discouraged from reaching into the bag. With the padded waistbelt secured, gear is quickly reached by rotating the entire bag to the front, offering hands-free use and providing a stable work platform while changing batteries, memory cards or setting up for the next shot. To protect expensive gear from the elements, the Flipside 400 AW includes Lowepro’s patented, built-in All Weather Cover.

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