Sigma announced the new 70-300mm f/4-5.6 DG OS telephoto zoom lens. It features Sigma’s Optical Stabilizer function which allows for shutter speeds approximately 4 stops slower than would otherwise be possible, SLD glass element for correction of all types of aberrations, and Super Multi-Layer Coating to reduce flare and ghosting. The lens has a minimum focusing distance of 150cm (59.1″) throughout the entire zoom range and a maximum magnification ratio of 1:3.9. The Sigma 70-300mm f/4-5.6 DG OS zoom lens is ideal for many types of photography such as sport, nature, and close-up photography. Read the rest of this entry »

Sony announced four new lenses, the DT 18-55mm F/3.5-5.6 standard zoom lens (model SAL-1855), DT 55-200mm F/4-5.6 telephoto zoom lens (model SAL-55200/2), DT 50mm F/1.8 portrait lens (model SAL-50F18) and DT 30mm F/2.8 macro lens (model SAL-30M28) and a new HVL-F20AM compact external flash. Read the rest of this entry »

Tamron announced the development of the SP AF60mm F/2.0 Di II LD (IF) MACRO 1:1 medium telephoto macro lens. It is a life-size macro lens designed exclusively for digital SLR cameras with APS-C size image sensors that offers a fast maximum aperture of F/2.0. The maximum aperture of F/2.0, is one stop faster than the F/2.8 maximum aperture found on conventional macro lenses in the same class.

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Sigma announced the new compact high-performance telephoto zoom lens, the Sigma 50-200mm f/4-5.6 DC OS HSM.

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A new large aperture, medium telephoto lens for the Four Thirds System

Sigma announced its new 50mm F1.4 EX DG HSM for Four Thirds System large aperture lens.

The large aperture lens becomes a medium telephoto lens offering 100mm equivalent angle of view on Four Thirds cameras. It is ideal for portrait photography and provides sharp and high contrast images even at the maximum aperture.

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Sigma announced the 50-150mm F2.8 EX DC HSM II lens for the Pentax mount. Its compact, lightweight body provides freedom of movement and versatility. The F2.8 large aperture telephoto zoom lens is designed exclusively for digital SLR cameras with APS-C size sensors and the super multi-layer coating reduces flare and ghosting and ensures sharp images throughout the entire zoom range. The 50-150mm F2.8 EX DC HSM II lens will be available in stores early September. Read the rest of this entry »

Today in the UK, Canon announced a new compact, telephoto zoom lens, the EF-S 18-200mm f/3.5-5.6 IS. It has an equivalent focal length of 29-320mm and offers an 11x zoom range. The EF-S 18-200mm f/3.5-5.6 IS is a powerful, lightweight alternative to carrying multiple lenses. The lens is designed exclusively for use with EOS cameras featuring an EF-S lens mount – including the new EOS 50D, EOS 1000D, EOS 450D, and earlier models. Read the rest of this entry »

PENTAX DA 17-70mm f/4 AL [IF] SDM LENS ANNOUNCED

GOLDEN, CO. (June 3, 2008)…PENTAX Imaging Company has introduced the smc PENTAX DA 17-70mm f/4 AL [IF] SDM lens designed for exclusive use with PENTAX digital SLR cameras. This standard lens with extra zoom offers outstanding, well-balanced handling, and covers the most frequently used focal lengths between wide-angle and telephoto making it ideal for a variety of shots including scenery, snapshot and portraiture.

Previously shown in February at PMA 2008, this lens features a 4.1X zoom ratio covering wide-angle to moderate-telephoto ranges, and covers a focal-length range from 26mm wide angle to 107mm telephoto in the 35mm format. When mounted on a compatible* DSLR camera body, the PENTAX-original SDM system driven by a built-in supersonic motor, offers exceptionally smooth, quiet autofocus.

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