Along with the new D3S digital SLR announced on Tuesday, Nikon also introduced a new DX-format macro lens. The Nikon AF-S DX 85mm f/3.5 Micro Nikkor VR II lens is designed to be used with APS-C sensor Nikon digital SLRs like the D5000, D60, D300s and D3000. The 85mm focal length is effectively converted to 127.5mm (35mm equivalent) on a DX-format camera body. The “Micro” in the name means it’s designed for close-up photography. In this case, that means a minimum focus distance of 9 inches and a 1:1, life-size reproduction ratio.
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75 Years Later, Nikon Continues to Thrive with the Introduction of the AF-S NIKKOR 50mm f/1.4G Lens

Nikon released their newly engineered AF-S NIKKOR 50mm f/1.4G prime lens and celebrates 75 years of Nikkor optical excellence.

The AF-S NIKKOR 50mm f/1.4G is a compact lens ideal for travel, event, environmental and general photography. It integrates an ultra-compact Silent Wave Motor and has a superb optical formula with an ultra-fast f/1.4 maximum aperture.

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Nikon today introduced a new addition to an existing Nikon DX-format D-SLR system and the ideal counterpart to the D90 Digital SLR camera, the AF-S DX NIKKOR 18-105mm f/3.5-5.6G ED VR lens. The new lens is compact, affordable and offers photographers remarkable versatility, a broad focal range and the benefit of Silent Wave Motor (SWM) and Vibration Reduction (VR) Image Stabilization technology. The AF-S DX NIKKOR 18-105mm f/3.5-5.6G ED VR lens continues the tradition of NIKKOR precision optics to provide photographers with sharp, high-resolution images. Read the rest of this entry �

NIKON FURTHER EXTENDS THE NIKKOR PERSPECTIVE CONTROL LENS SELECTION WITH THE INTRODUCTION OF TWO NEW PC-E MICRO LENSES
The New PC-E Micro NIKKOR 45mm f/2.8D ED and PC-E Micro NIKKOR 85mm f/2.8D Lenses Continue Nikon’s Legacy of High-Quality Optics and Design

MELVILLE, N.Y. (July 1, 2008) – Nikon, Inc. today introduced the new PC-E Micro NIKKOR 45mm f/2.8D ED and PC-E Micro NIKKOR 85mm f/2.8D lenses, expanding a series of lenses that allow photographers to effectively correct perspective and/or depth-of-field to push creative boundaries. These new Perspective Control (PC) lenses correct linear distortion in order to better replicate images as seen by the human eye, including straightening the converging lines of rectilinear objects such as buildings, while also introducing welcome command over depth-of-field. Their versatility makes these the perfect lens complement for a myriad of applications, including photographing architecture, nature, interiors and still-life—especially product photography.

“The introduction of the wide-angle 24mm Perspective Control lens answered a demand from photographers. Specific shooting disciplines demand precise image control that only a specialized lens of this design can provide,” said Edward Fasano, general manager for marketing, SLR System Products at Nikon, Inc. “We are pleased to now add the 45mm and 85mm Micro PC-E lenses, offering photographers an expanded number of PC focal lengths from which to choose and resolve complex photographic challenges.”

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