Fujifilm expands its J range with four new versatile models

Fujifilm today announces the latest additions to its range of high quality J series compacts, the FinePix J100, J110W, J120 and J150W. Aimed at consumers who want a choice of multipurpose fuss-free cameras, the J range of cameras are perfect family compacts, giving highest quality images at affordable prices. Fujifilm FinePix J100 range offers a core specification of a 10 Megapixel CCD sensor and a versatile and functional 5x optical zoom lens, but varies the LCD size and lens for maximum choice.

Fujifilm prides itself in making cameras for every type of consumer, whether they are an aspiring professional or a fuss-free happy snapper. Behind every Fujifilm camera is the guarantee of stunning image quality - the heart of the FinePix brand - and the new, affordable FinePix J-cameras are no exception. Since its launch in January 2008, the J-range has been extremely popular with consumers who demand elegant, fashionable cameras that capture breathtaking images at the touch of a button. The J-range is the ultimate family camera; accessible and easy to use, it can be picked up and enjoyed by any member of the family, regardless of their experience behind the lens, to record life’s precious memories.

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FUJIFILM DEBUTS WIDE-ANGLED J-SERIES DIGITAL CAMERA
The J150w Offers New Features, Style and Affordability

Valhalla, NY, August 12, 2008 – Fujifilm U.S.A. Inc. today announced the third model in its recently released J-series digital camera line, the FinePix J150w.  As with its J-series predecessors, the FinePix J150w is designed for consumers seeking an affordable digital camera without sacrificing features or style.

Available in a handsome matte black or stylish brushed silver and housed in a compact metal chassis just 22.6 mm thick, the FinePix J150w conveniently fits into a handbag or pocket for quick accessibility. It incorporates a 10-MegaPixel CCD sensor, an extra-large 3.0″ LCD and 5x wide-angle optical zoom lens (28mm-140mm equivalent on 35mm camera) from world-renowned lens brand, Fujinon, that easily captures large groups or distant subjects.

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