SONY’S LATEST CAMERA HOLDS A WHOPPING 40,000 PHOTOS

SAN DIEGO, Oct. 23, 2007 – It will be easy to keep this season’s holiday photos in one convenient location with Sony’s new mega-capacity Cyber-shot DSC-T2 digital camera.

The 8-megapixel model features 4GB of internal memory and can store up to 40,000 VGA-quality photos or 1,000 8-megapixel pictures, eliminating the need to manage multiple media cards. And, you won’t spend hours trying to find your pictures on this camera.

‘Tis The Season For Photo Sharing

The camera’s album folder makes it easy to organize and access thousands of photos in-camera. Images can be viewed in chronological order and displayed in a helpful calendar view. By installing the bundled Picture Motion Browser software, you can also view images by events like birthdays or Sunday BBQs.

Beloved photos can be selected and moved to the camera’s “favorites” folder for virtually instant retrieval, without having to navigate through hundreds of pictures. In favorites, photos can be arranged in six separate subfolders with a touch of a finger.

The “sharemark” folder can store those photos and videos deemed worthy for sharing beyond the camera onto the web.

The T2 model is pre-loaded with Sony PMB Portable software, a user-friendly application that automatically runs when the device is connected to a compatible PC via the supplied USB cable. The software lets you publish photos and videos directly to popular web sharing sites, such as Crackle, Flickr, Photobucket, Shutterfly and YouTube.

Holiday Snapshots Made Easy

Designed to be both powerful and stylish for the holidays, the camera has a new look with a compact silver body; black LCD frame; and a sliding lens cover available in blue, green, pink, white or black. The fashionable Sony LCS-TWE carrying case is also available in the same colors to match the camera.

Its touch-panel LCD screen replaces small buttons with on-screen icons and a user-friendly interface to make camera operation fast and simple. You can touch the screen to select the subject you want to focus on (shooting mode) and where you want to zoom in (playback mode).

Sony’s distinctive “smile shutter” function makes capturing informal portraits and family snapshots effortless. The function automatically detects and captures a person smiling without the need to press the shutter. If there are several people in the frame, you can select the primary subject for the camera to watch by touching the screen. A sequence of up to six smiling shots can be taken without the need to manually press the shutter.

Combined with such technologies as face detection, optical image stabilization and high sensitivity (ISO 3200), the camera is equipped to capture life-like holiday memories.

Photos As Holiday Entertainment

Photo viewing can be festive with the camera’s new scrapbooking feature, which allows you to choose up to 16 colorful designs to view photos on the camera’s anti-reflective screen. The unit also lets you add up to eight different creative effects to your photos, such as blurring and filter effects.

For the ultimate in photo viewing, you can gather family and friends around a high-definition television set and enjoy memories in full 1080 HD resolution. The T2 camera can be connected to the TV set via HD component cable or an HD cradle (both sold separately). Equipped with a built-in slide show function, the camera lets you view photos, complete with dynamic transitions choreographed to your choice of programmed music clips or by adding your own.

The Cyber-shot DSC-T2 digital camera will ship in December for about $350. Additional accessories will include batteries, travel chargers, sports packs and cases. All can be purchased online at sonystyle.com, at Sony Style® retail stores (www.sonystyle.com/retail), and at authorized regional dealers.