SONY LAUNCHES ‘EVERYDAY SMILES’ PHOTO CONTEST ON REUTERS.COM
Winning Pictures to Be Featured on Digital Billboards in New York’s Times Square

SAN DIEGO, May 13, 2008 – Sony Electronics and Reuters Media have teamed up to launch the “Everyday Smiles” photo contest on Reuters.com.

Aspiring U.S. photographers are invited to submit photos of themselves, their friends and their families smiling now through June 16.

The winning photos will be displayed on the Times Square digital billboards, part of Reuters Media’s publishing platform, in the heart of New York’s Times Square.

The photo submission program promotes Sony’s Smile Shutter technology in its latest Cyber-shot digital cameras.

When the smile shutter feature is activated, the camera automatically captures a smile without your having to press the shutter. The result is snapshots with natural-looking smiles and expressions.

This new contest follows the “Take Your Best Shot” citizen photojournalism campaign that the two companies launched last year, attracting more than 1,000 entries.

Entries for the Everyday Smiles contest must be received between now and June 16, 2008 and submitted online at http://www.reuters.com/smiles. Instructions for submission, along with the official contest rules, are available online at: http://www.reuters.com/youWitnessTermsOfUse.