Lastolite EzyBox Hotshoe Softbox – Press Release

2007 PhotoPlus Events News Uncategorized

Lastolite Introduces Larger Sized EzyBox Hotshoe
Ultra-portable softbox effortlessly converts battery operated flash into a soft light

Ramsey, NJ (October 18, 2007) – At PhotoPlus 2007, Lastolite, a leading manufacturer of lighting solutions, will be showcasing the latest addition to its EzyBox Hotshoe series of portable softboxes. A larger 24” x 24” model extends the range of the EzyBox Hotshoe and gives those looking for a simple and portable softbox even more flexibility for on location shooting.

Designed to open in a matter of seconds, the EzyBox Hotshoe gives photographers the ability to convert a battery powered flash from a harsh directional light into a soft light. The EzyBox Hotshoe is also manufactured to the highest standards, including a triple reinforced stitch line with over 30 stitches per inch. Additionally, unlike a standard softbox, there are no rods or screws to lose or struggle to insert – the EzyBox Hotshoe pops open like a reflector. 

Sold as a kit, the EzyBox Hotshoe comes with everything a photographer will need to immediately begin shooting. Included is a ‘speedring’ adaptor, which allows users to mount a battery powered strobe to the EzyBox. When attached, the adaptor can be mounted to a light stand (not included) or can be handheld using an extension handle, which extends from 12″ to 31.5″, for further control. Also included is a reversible diffuser which is easily removable via hook and loop fasteners.

The EzyBox Hotshoe is available in two sizes: 24” x 24” (New) and 15” x 15”.

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About Bogen Imaging:
Bogen Imaging Inc is a leading distributor of key accessories brands for the photographic, video, cine and lighting production markets. Bogen is an international company within the Imaging Division of the Vitec Group, which owns the following leading international brands: Manfrotto, Gitzo, Kata, National Geographic bags and Tripods, Avenger, and I.F.F. As the exclusive US distributor of Metz, Gossen, Elinchrom, Lastolite, Reflecmedia and Formatt Filters, Bogen offers the most complete range of exceptional camera and lighting accessories in the business. The Bogen Imaging international network covers the USA, Germany, France, Italy, UK and Japan.

Lastolite EzyBox Hotshoe Softbox

About the author: Photo-John

Photo-John, a.k.a. John Shafer, is the managing editor of PhotographyREVIEW.com and has been since the site launched back in 1999. He's an avid outdoor enthusiast and spends as much time as possible on his mountain bike, hiking or skiing in the mountains. He's been taking pictures for ever and ever, and never goes anywhere without a camera.


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  • Dre says:

    In what situation would you actually use this device?

    (I am new to photography)

  • Photo-John says:

    Dre-
    These small softboxes will help you get studio-quality light from normal hot shoe flashes. They’ll be good for portraits on location, or any situation where you want soft, even light. I have a couple of similar ones I use for location portrait shoots where I don’t want to pack a full studio lighting setup.

    If you’ve got more lighting questions, you should take a look at our Studio & Lighting Forum.

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