Fujifilm Announces Film Cost Increase

May 21st, 2008 by

Photo-John

Will Increased Film Cost Make Holdouts Switch To Digital?

Yesterday, Fujifilm announced they would be raising the prices of all photographic film and paper products as much as 20%. The higher pricing us attributed to the rising cost of raw materials and as well as oil, which affects shipping costs. PhotographyREVIEW.com has actually seen an increase in the popularity of film photography in the past year. In fact, there are community members who are switching from digital to film because they like the process and quality of film photography. But you have to wonder if the higher cost of photographic media will make them think twice about film. Especially at a time when digital camera manufacturers are having to compete harder and the price of digital SLRs is so low. When a digital SLR can be had for well under $1000 (US), paying $8 to $12 for a roll of film and then paying for processing will likely make digital look even better.

Fujifilm Official Press Release:
FUJIFILM U.S.A., INC. TO INCREASE PRICES FOR PHOTOGRAPHIC PAPERS AND OTHER PHOTOSENSITIVE PRODUCTS