NEW SONY α (ALPHA) FLAGSHIP FLASH UNIT EXPANDS CREATIVE POSSIBILITIES WITH QUICK SHIFT BOUNCE

SAN DIEGO, Jun. 19, 2008 – Sony is expanding its a (alpha) system of accessories to include the new HVL-F58AM flash unit with exceptional features for versatile and flexible external lighting control.

Quick Shift Bounce and Expanded Versatility
This new flash features a new and innovative Quick Shift Bounce system. It offers more creative ways to achieve lighting, flash and bounce angles you may not have been able to experience before.

The flash head can pivot 90 degrees left and right on a horizontal axis in addition to the conventional up and down vertical adjustment. With this system, the camera and flash unit can keep the same orientation regardless of portrait or landscape shooting. This gives a higher degree of flexibility when arranging the direction of light.

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SONY INTRODUCES THE WORLD’S FIRST CAMCORDER WITH SMILE SHUTTER TECHNOLOGY

SAN DIEGO, June 18, 2008 – Sony is taking the lead in the camcorder industry by introducing the first high-definition camcorder with both Smile Shutter and face detection technologies.

The HDR-CX12 Memory Stick Handycam camcorder can record full 1920 x 1080 HD video and 10-megapixel photos on Sony Memory Stick PRO Duo media and any Memory Stick PRO Duo (Mark2) media cards. Roughly the size of a soda can (2.8-inches wide by 5.3-inches tall by 2.8-inches deep), this ultra-compact model will allow for easy transfer of video and stills from media cards to a compatible PC to share via email, uploading to the Internet or burning to disc.

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SONY LAUNCHES ‘EVERYDAY SMILES’ PHOTO CONTEST ON REUTERS.COM
Winning Pictures to Be Featured on Digital Billboards in New York’s Times Square

SAN DIEGO, May 13, 2008 – Sony Electronics and Reuters Media have teamed up to launch the “Everyday Smiles” photo contest on Reuters.com.

Aspiring U.S. photographers are invited to submit photos of themselves, their friends and their families smiling now through June 16.

The winning photos will be displayed on the Times Square digital billboards, part of Reuters Media’s publishing platform, in the heart of New York’s Times Square.

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NEW SONY CYBER-SHOT DSC-H50 DIGITAL CAMERA IDEAL FOR FAST-ACTION SHOOTING

SAN DIEGO, Feb. 25, 2008 – Sony today announced the latest addition to its high-zoom camera line, the 9.1-megapixel Cyber-shot DSC-H50 digital camera. It is the ideal choice for people looking for high zoom, high-resolution and speed.

This new model utilizes a powerful Carl Zeiss 15x optical zoom lens with Super SteadyShot optical image stabilization to capture action at a distance. One of the main lens elements is manufactured from super low-dispersion glass, which helps it produce more exact point-to-point correspondence between an object and its image. The lens yields sharp, high-contrast images and reduces color fringing, even when shooting in telephoto ranges.

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NEW SONY CYBER-SHOT DIGITAL CAMERA IS A MEGAPIXEL POWERHOUSE

SAN DIEGO, Jan. 25, 2008 – Sony’s new Cyber-shot® DSC-W300 digital camera is expected to be among the industry’s most pocket-able, high-resolution point-and-shoot digital cameras featuring niche performance options.

The camera announced today integrates an ultra-high 13.6-megapixel CCD imager along with a Carl Zeiss® Vario-Tessar 3x optical zoom lens, a 2.7-inch LCD screen and an eye-level viewfinder in a compact size. With its ultra-hard titanium coating, the model offers a premium look and finish that is highly-resistant to scratches and messy fingerprints.

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2008 PMA Coverage Complete

The 2008 PMA camera and photography tradeshow was held a couple of weeks ago in Las Vegas, Nevada. Read about the most interesting new photography products, product trends, film news, and more in my 2008 PMA Final Report. Four of us attended the show for PhotographyREVIEW.com. Check out the 20 articles we posted on digital cameras, lenses, software, camera cases, and even GPS for digital photographers! There are also over 20 videos demonstrating new digital cameras, cool camera features like Smile Detection, new camera cases, and more. Visit the 2008 PMA Gallery for almost 200 photos of new products, booths, and general show action.

2008 PMA Camera Tradeshow Final Report
2008 PMA Videos
2008 PMA Gallery
All 2008 PMA Tradeshow Coverage

SONY INTRODUCES TWO MAINSTREAM DSLR CAMERAS WITH
UNIQUE “QUICK AF LIVE” VIEW SYSTEM

SAN DIEGO, Jan. 30, 2008 – Sony is bringing live-view shooting to its digital SLR camera line with today’s introduction of a 14.2-megapixel  (alpha) DSLR-A350 camera and 10.2-megapixel α (alpha) DSLR-A300 model. Both cameras feature new technologies that make picture taking faster, easier, and more familiar for first-time DSLR users.

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CARRY CREATIVITY ALONG WITH SONY’S DIGITAL PHOTO PRINTERS
Lightweight Picture Station Products Enhance and Personalize Your Prints

SAN DIEGO, Jan. 30, 2008 – To simplify the process of printing your digital pictures, Sony today introduced two photo printers with one-touch printing and in-printer photo editing features.

The transportable PictureStation DPP-FP95 or the DPP-FP75 photo printers can be taken to birthday celebrations, family reunions or scrapbooking parties. They produce lab-quality 4 x 6-inch prints in about a minute.

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