The 10.1-megapixel Panasonic Lumix DMC-FX35 has one of the widest lenses offered in a pocket-sized point-and-shoot digital camera. The 4x Leica optical zoom is 25mm at the wide end with an f/2.8-5.6 aperture and Panasonic’s MEGA O.I.S. optical image stabilization. The FX35 also features the 4th generation of Panasonic’s Venus image processing for faster image capture, start-up, and a super-fast frame rate. It’s all packaged in a very compact, attractive metal body with a 2.5-inch LCD.

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Panasonic Lumix DMC-FX35 Studio Test Images
	ISO 100 Sample >> ISO 200 Sample >> ISO 400 Sample >> ISO 800 Sample >> ISO 1600 Sample >>

Pros 25mm 4x Leica wide-angle lens Pocket-sized Panasonic’s MEGA O.I.S. image stabilization Intelligent ISO Panasonic Venus IV processing Lots of auto focus options	Cons Image quality is poor from over-processing Auto focus struggles with low-contrast scenes Face detection doesn’t work well Telephoto end is short

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Olympus Lens Firmware Upgrade Announcement

Today Olympus announces a firmware update for the following three Zuiko Digital Lenses:

• Zuiko Digital 28-84mm equivalent (ED 14-42mm Four Thirds) f3.5-f5.6 lens;
• Zuiko Digital 80-300mm equivalent (ED 40-150mm Four Thirds) f4.0-f5.6 lens;
• Zuiko Digital 50mm equivalent (ED 25mm Four Thirds) f2.8 lens.

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PANASONIC’S COMPACT WI-FI LUMIX DIGITAL CAMERA UPLOADS PHOTOS TO GOOGLE’S PICASA WEB ALBUMS VIA T-MOBILE HOTSPOT SERVICE
New Wi-Fi LUMIX TZ50 Digital Camera Features HD Video, 28mm Wide-Angle Lens, 10x Optical Zoom Ideal for Active Users to Share Photos On-the-Go

SECAUCUS, NJ (April 16, 2008) – Panasonic today introduced a new addition to its award-winning TZ-family of digital cameras, the Panasonic LUMIX DMC-TZ50 – complete with Wi-Fi capabilities, standard 802.11b/g wireless LAN connectivity and access to T-Mobile HotSpot service, users can upload digital photos taken with the TZ50 directly to Picasa Web Albums, a free online photo-sharing service from Google. The 9.1 megapixel TZ50 is packed with a 28mm wide-angle lens, 10x optical zoom and the ability to record HD video, making it the ideal digital camera for active users.

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Panasonic continues to support the largest ever World Heritage photographic project by UNESCO, “OUR PLACE”
Holding a 6-day shooting tour in Kyoto (March 24-29)

Osaka, Japan - Panasonic, the leading brand by which Matsushita Electric Industrial Co., Ltd. is best known, today announced its continual support for the UNESCO partnered World Heritage photographic project, OUR PLACE – The World’s Heritage, by renewing a 3-year sponsorship contract starting from April 1, 2008.

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Panasonic LUMIX FX35 - Real Wide-Angle Point-and-Shoot

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Yesterday, Panasonic announced a new pocket-sized digital camera, the Lumix DMC-FX500. The new Lumix FX500 is Panasonic’s first digital camera to incorporate touch-screen technology, which allows the photographer to change settings and access camera controls by touching the 3-inch LCD screen. We’ve tested a couple of touch-screen digital cameras (Sony DSC-T50 and Pentax Optio T30) and find they work quite well. The only real drawback is the LCD display gets dirty from being touched all the time.

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PANASONIC UNVEILS COMPANY’S FIRST TOUCH-SCREEN LUMIX DIGITAL CAMERA, COMPLETE WITH 25MM ULTRA-WIDE- ANGLE LENS AND HD VIDEO CAPABILITIES
New LUMIX FX500 Packs 3-inch LCD with Touch-Screen Operation, 5x Optical Zoom and 10.1 megapixels in Slim and Compact Design

SECAUCUS, NJ (March 18, 2008) – Panasonic today announces the LUMIX DMC-FX500, the company’s first digital camera with a 3-inch touch-screen LCD – also featuring a 25mm ultra-wide-angle Leica DC lens, 5x optical zoom and 10.1 megapixels. With a dual control system using both touch-screen and joystick operation, the ability to record High Definition (HD) video and advanced Intelligent Auto technologies, the FX500 packs innovative features and intuitive design, helping consumers enrich the digital photography experience and take better photos.

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PANASONIC OFFERS NEW FIRMWARE FOR LEICA LENS AVAILABLE FOR DIGITAL SLRs ON THE FOUR THIRDS STANDARD
Panasonic Firmware Brings Contrast Auto Focus to LEICA D SUMMILUX 25mm/ F1.4 ASPH.(L-X025) Lens, Helping Consumers Take Higher-Quality Portraits

SECAUCUS, NJ (March 12, 2008) – Panasonic today announced a new firmware update available for its interchangeable LEICA D SUMMILUX 25mm/ F1.4 ASPH.(L-X025) lens, which is compatible with the Four Thirds standard digital single-lens reflex (SLR) cameras, including Panasonic’s LUMIX DMC-L10*. With the firmware update, the LEICA D SUMMILUX 25mm/ F1.4 ASPH.(L-X025) adds contrast auto focus (AF) to the single focal length lens, making it more suitable for taking snapshots and portraits where the photo subject is able to stand out due to an intentional out-of-focus background.

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