Optics manufacturer Carl Zeiss has announced a new line of manual focus prime lenses for Nikon SLRs. The eight new Carl Zeiss ZF.2 lenses allow full automatic exposure control with compatible Nikon DSLR and 35mm SLR cameras. That means photographers who want to use the excellent Zeiss lenses will no long be restricted to using only manual exposure - aperture priority, shutter priority and program will now also work with the new Zeiss ZF.2 lenses.
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Pentax announced their “Focus On Savings” Rebate from now until January 15, 2010. Pentax K-7 buyers may select from more than 20 lenses and receive a $100 VISA prepaid card rebate for each and every qualifying lens purchased at the same time. Read the rest of this entry »

Carl Zeiss announced the launch of the sixth lens in the ZE series for EOS cameras. The Zeiss Distagon T* 2/35 ZE is a moderate wide angle lens designed for full-frame (D)SLR cameras, delivering a 62-degree field of view. Read the rest of this entry »

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Lensbaby announced two new additions to their Optic Swap System, the Fisheye Optic and Soft Focus Optic.

The new Lensbaby Fisheye Optic allows photographers to turn their Lensbaby Composer or Muse into a fisheye lens by swapping out the installed optic and dropping the new Fisheye Optic into the lens. The Fisheye Optic has an ultra-wide 12mm focal length and aperture settings ranging from f/4 to f/22. The Lensbaby Soft Focus Optic works with Lensbaby’s Creative Effects SLR camera lenses, the Composer, Muse and Control Freak. It features a 50mm focal length, magnetic disk aperture system and f/2 optic with aperture disks that range from f/2.8 to f/22. Read the rest of this entry »

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2009 PhotoPlus Expo
October 22-24, 2009 - New York City

October 22 - 24, 2009: The PDN PhotoPlus Expo tradeshow bills itself as “the most important event in the photo industry.” That might be overstating things a bit, but it is the largest and most important consumer photo tradeshow in North America. Every fall, photographers gather at the Javits Center in New York City where they get to take a closer look at new digital cameras, lenses, tripods, camera bags, software, studio lighting and more. There are also more than 100 photography workshops, covering everything from marketing your photography to improving all kinds of photography skills and techniques.
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Tamron has announced a $25 mail-in rebate offer on two of their newest lenses, the SP AF17-50mm f/2.8 XR VC Di II LD Aspherical IF (model B005) and SP AF60mm f/2.0 Di II LD IF 1:1 Macro (model G005). The two new lenses are available for Canon, Nikon and Sony mounts and are designed for APS-C size DSLRs. Tamron is also offering rebates on several other products including $70 back on the 18-270mm VC and $60 back on the 18-200mm award-winning all-in-one zooms, $60 back on the SP AF90mm f/2.8 Di 1:1 Macro and $30 back on the super telephoto SP AF200-500mm f/5-6.3 Di LD IF. Read the rest of this entry »

 
Along with the new D3S digital SLR announced on Tuesday, Nikon also introduced a new DX-format macro lens. The Nikon AF-S DX 85mm f/3.5 Micro Nikkor VR II lens is designed to be used with APS-C sensor Nikon digital SLRs like the D5000, D60, D300s and D3000. The 85mm focal length is effectively converted to 127.5mm (35mm equivalent) on a DX-format camera body. The “Micro” in the name means it’s designed for close-up photography. In this case, that means a minimum focus distance of 9 inches and a 1:1, life-size reproduction ratio.
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Carl Zeiss announced the launch of the fifth lens in the ZE series for EOS cameras. The Zeiss Distagon T* 2/28 ZE is a moderate wide angle lens designed for full-frame (D)SLR cameras, delivering a 74-degree field of view.

Like the other Zeiss ZE lenses, it incorporates a CPU and data contacts for communication with the camera body. The Distagon T* 2/28 ZE is ideal for still photographers looking for a fast, general purpose wide angle lens. It is also well suited for the growing number of videographers who use the Canon EOS 5D Mark II or the Canon EOS 7D and need a lens with superior manual focusing control and minimal ‘breathing’. Read the rest of this entry »

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Tamron announced the SP AF 60mm f/2 Di II LD [IF] Macro for Sony mount, a new macro lens for APS-C size format. This new lens joins the Canon and Nikon versions already available. It features 1:1 macro magnification and a built-in AF motor. The SP AF 60mm f/2 Di II LD [IF] Macro lens for Sony will launch in Japan on October 1, 2009. Read the rest of this entry »

Schneider Kreuznach, Phase One, and Mamiya Digital Imaging just announced that they are collaborating on design, development, delivery of superior quality and the manufacturing of new medium format camera digital lenses. The first lenses are the 55mm, 80mm and 110mm, all f/2.8 leaf shutter lenses designed for the Phase One 645DF and Mamiya 645DF cameras. Read the rest of this entry »

Carl Zeiss launched the fourth lens in the ZE series for EOS cameras. The Zeiss Distagon T* 2.8/21 ZE is an ultra-wide angle lens designed for full-frame (D)SLR cameras, delivering a 90-degree field of view. Like the other Zeiss ZE lenses, it incorporates a CPU and data contacts for communication with the camera body. The lens is ideal for still photographers looking for a light-weight and compact wide-angle lens for architectural, location and landscape photography. It is also well suited for the growing number of videographers who use the 5D MKII or the 7D and need a lens with superior manual focusing control and minimal ‘breathing’. Read the rest of this entry »

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Pentax has announced a new digital SLR based on the K2000 / K-m they introduced in late 2008. The new Pentax K-x looks pretty much exactly like the K2000 but has an upgraded 11-point auto focus system, 12.4-megapixel resolution, 720p HD video capture, ISO 12,800 sensitivity and “True High Dynamic Range” in-camera HDR. Pentax is also introducing the smc Pentax DA L 55-300mm f/4-5.8 ED telephoto zoom lens.
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