Carl Zeiss announced the launch of the fifth lens in the ZE series for EOS cameras. The Zeiss Distagon T* 2/28 ZE is a moderate wide angle lens designed for full-frame (D)SLR cameras, delivering a 74-degree field of view.

Like the other Zeiss ZE lenses, it incorporates a CPU and data contacts for communication with the camera body. The Distagon T* 2/28 ZE is ideal for still photographers looking for a fast, general purpose wide angle lens. It is also well suited for the growing number of videographers who use the Canon EOS 5D Mark II or the Canon EOS 7D and need a lens with superior manual focusing control and minimal ‘breathing’. Read the rest of this entry »

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The Adobe Photoshop Lightroom 2 Book: The Complete Guide for Photographers. by Martin Evening. ADOBE PRESS published by Peachpit Press August, 2008. ISBN 0-321-55561-9.

Martin Evening guides fellow photographers through Lightroom 2 in this book. The how and why are presented like a session in Lightroom. The philosophy of flexibility is continued from Evening’s Lightroom 1 guide, with more solid examples, details, pointers, tips and great photography.

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New Electronic Flash Macro for Sony and Pentax cameras

Sigma has announced their new Electronic Flash Macro EM-140 DG, designed for use with AF 35mm film and DigitalSLR cameras.

The EM-140 DG features flash tubes that can be switched on or off for creative flash control, Wireless Flash Control, High Speed Synchro Flash, and it is fully dedicated with the latest TTL auto exposure systems.

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2008 PMA Coverage Complete

The 2008 PMA camera and photography tradeshow was held a couple of weeks ago in Las Vegas, Nevada. Read about the most interesting new photography products, product trends, film news, and more in my 2008 PMA Final Report. Four of us attended the show for PhotographyREVIEW.com. Check out the 20 articles we posted on digital cameras, lenses, software, camera cases, and even GPS for digital photographers! There are also over 20 videos demonstrating new digital cameras, cool camera features like Smile Detection, new camera cases, and more. Visit the 2008 PMA Gallery for almost 200 photos of new products, booths, and general show action.

2008 PMA Camera Tradeshow Final Report
2008 PMA Videos
2008 PMA Gallery
All 2008 PMA Tradeshow Coverage

ROCKETLIFE.COM WINS DIMA 2008 INNOVATIVE DIGITAL PRODUCT AWARD AT PMA
RocketLife.com Intuitively Lays-Out and Designs Artistic Photo Products in a Few Seconds

February 11, 2008, Folsom, CA - Visan www.visan.com and www.rocketlife.com, the inventors of ground-breaking award-winning new media technologies, announced today that RocketLife.com won the DIMA Innovative Digital Product Award at last week’s Photo Marketing Association (PMA) Conference held in Las Vegas. Chosen from hundreds of products announced at PMA, RocketLife.com was one of only thirteen digital products selected by a panel of digital imaging editors to receive this prestigious award.

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14 megapixel high definition digital camera, packing the full spec of a
DSLR into the body of a compact camera

THE SIGMA DP1
The Sigma Corporation is pleased to announce the launch of the Sigma DP1 compact digital camera featuring a 14 megapixel FOVEON X3 direct image sensor (2652 × 1768 × 3 layers) as used in the Sigma SD14 digital SLR.

The DP1 is a completely new type of camera offering the full spec. and high image quality of a DSLR in the body of a compact camera. It is powered by the 14 megapixel Foveon X3 direct-image-sensor, which can reproduce high definition images rich in gradation and impressive three-dimensional detail.

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The Sigma Corporation is pleased to announce the launch of the APO 70-200mm F2.8 II EX DG MACRO HSM large aperture telephoto zoom lens for Pentax* and Sony* fittings

This large aperture zoom lens has improved optical performance and retains close-up ability with a minimum focusing distance of 100cm/39.4in. SLD (Special Low Dispersion) and ELD (Extraordinary Low Dispersion) glass elements provide excellent correction for all types of aberrations. High image quality is assured throughout the entire zoom range. The super multi-layer coating reduces flare and ghosting. The lens design incorporates an inner focusing and inner zooming systems. The overall length of the lens does not change during focusing and zooming, ensuring convenient handling. It is possible to attach optional Sigma APO teleconverters.

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The Sigma Corporation is pleased to announce the launch of the APO 50-150mm F2.8 II EX DC HSM compact, lightweight, large aperture telephoto zoom lens for Pentax* and Sony* fittings

This F2.8 large aperture telephoto zoom lens is designed exclusively for digital SLR cameras with APS-C size sensors and its compact, lightweight body provides freedom of movement and versatility. The super multi-layer coating reduces flare and ghosting and ensures sharp images throughout the entire zoom range. The addition of the optional 1.4x EX DG APO or 2x EX DG APO Tele Converters produce a 70-210mm F4 AF tele-zoom lens and a 100-300mm F5.6 AF ultra-telephoto zoom lens respectively.

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High ratio zoom lens housed in a compact construction and incorporating Sigma’s original OS (Optical Stabilizer) function

The Sigma Corporation is pleased to announce the new 18-125mm F3.8-5.6 DC OS HSM. This high ratio zoom lens is designed exclusively for digital SLR cameras and will be showcased at PMA, which starts on January 31st, 2008 in Las Vegas, U.S.A.

This compact high zoom ratio lens is designed exclusively for digital SLR cameras and incorporates Sigma’s original OS (Optical Stabilizer) function. This system uses two sensors inside the lens to detect vertical and horizontal movement of the camera and works by moving an optical image stabilizing lens group to effectively compensate for camera shake. Read the rest of this entry »

The Sigma Corporation is pleased to announce the new APO 70-200mm F2.8 II EX DG MACRO HSM for Four Thirds, the large aperture telephoto zoom lens has fast maximum aperture of F2.8 throughout the entire zoom range
The large aperture telephoto zoom lens with a fast maximum aperture of F2.8 throughout the entire zoom range.

This lens will be showcased at PMA, which starts on January 31st 2008 in Las Vegas, U.S.A. The introduction of this new lens increases our lens line-up for Four Thirds mount to a total of eleven models.

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The Sigma Corporation is pleased to announce the new 10-20mm F4-5.6 EX DC HSM for Four Thirds, wide-angle zoom lens designed exclusively for digital SLR cameras with capability of wide angle photography

This lens will be showcased at PMA, which starts on January 31st 2008 in Las Vegas, U.S.A. The introduction of this new lens increases our lens line-up for Four Thirds mount to a total of eleven models.

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The Sigma Corporation is pleased to announce the launch of the new APO 70-300mm F4-5.6 DG MACRO for Nikon
APO 70-300mm F4-5.6 DG MACRO for Nikon is a telephoto zoom lens with tele-macro function, optimized for digital SLR cameras

The built-in motor allows autofocus with all Nikon digital cameras. These lenses incorporate a macro feature with maximum magnification 1:2 at the 300mm focal length. It is suitable for various types of shooting conditions.

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